JIMMIE JOHNSON x CARVANA: OUT AND ABOUT

This was a fun one with Jimmie in Aspen, CO. The world moves pretty quickly with travel, accessibility, and the wear & tear of being on the road away from family. This project encapsulated Jimmie’s life outside of the track atmosphere, in a slower paced environment, being a rad dad, and enjoying time on his bike & fishing with his daughter.

Jimmie wanted to keep this as simple and efficient as possible with a limited team and loose production schedule. With that direction, we assembled a tight knit crew that’s worked together for over a decade, skipped all the craft services, and knocked this shoot out in two days.

With the exception of his daughter out-fishing him, everything went according to plan.