MADSHUS: DEPARTMENT 19

Whether you’re a world-class Olympic athlete or recreational weekend-warrior, Madshus doesn't differentiate their end consumer in terms of product, quality, or quality control. Where other manufacturers have separate production lines for athletes and consumers, Madshus holds the highest standards across the board ensuring that the XC skis you purchase possess the same stringent demands of the skis used by Olympic Biathletes.

After taking several days to tour the factory and learn from the experiences of elite Norwegian Olympians, we put together this piece to demonstrate to consumers that they receive the same attention to detail as the world’s best, putting Madshus leaps and bounds beyond the competition.