BCA: 2024/2025

Winter is just around the corner, and BCA has officially launched its 24/25 line.

Witnessing the evolution of BCA’s brand identity over the past year has been truly inspiring, and it’s been an honor to contribute to this journey. Their unwavering commitment to backcountry safety is deeply embedded in their DNA and it’s been incredible to see that commitment shine through in the 24/25 launch.

This project was all about immersing ourselves in the elements to authentically capture the essence of the BCA brand in its natural environment. From on-location shoots to meticulous post-production, we dedicated ourselves to bringing their vision to life.

With Pre Pro and over four days on location, we worked with Adam Clark, Photographer, Aaron Leyland Cinephotographic, and BCA’s lead marketing strategist, Brendan Murphey, to ensure every detail was dialed in.

In the late spring, we worked with outside media to fill in some gaps with the different Athletes and Ambassadors BCA wanted to target.

Reflecting on where BCA’s visual identity was just a few years ago, it’s rewarding to see how far we’ve come together.