SKIDOO x HALFBAKED HARVEST

Knox MMG brought this project to life with Ski-Doo, featuring Red and Tieghan Gerard. Red, a world-class snowboarder and Olympic gold medalist in slopestyle, is no stranger to snowmobiles—they’re essential for accessing the backcountry while filming his video parts. Tieghan, his sister, is an incredible food blogger and the creator of -Half Baked Harvest. 

This project was about more than just snowmobiles—it was about family. We wanted to highlight the unique dynamic between Red and Tieghan by swapping roles for a day. Red joined Tieghan in the kitchen, and in turn, we took Tieghan out into the backcountry with Red on a Ski-Doo. The result was a creative blend of adventure, storytelling, and sibling camaraderie. 

Filmed on location at Half Baked Harvest in Colorado, we had an incredible crew capturing every moment. Huge thanks to the Gerard family for welcoming us into their home, and to Ski-Doo and the entire media team for helping bring this vision to life. 

Knox MMG led the entire production process—from concept development and pre-production to on-location filming and post-production—delivering a compelling visual story for Ski-Doo and the Gerard family.