MOUNTAIN DEW x BURTON: PEACE PARK

What started as a passion project to change the way we approach snowboarding, Peace Park is continually evolving and still going strong nearly a decade after its inception. Inspired by the monumental skateboard classic: “The Search for Animal Chin”, Danny Davis looked to create something similar in snowboarding for his two biggest sponsors.

Set on creating an environment where friends could develop never-been-seen features, and push each other without the pressure of a contest setting, Peace Park was born, and years later, we’ve seen it influence creativity and style in events that transcend beyond itself, like The Dew Tour, and signature builds at Woodward .

This project would not have been possible without the collaboration between Burton, Mountain Dew, Fuse Marketing, and Snow Park Technologies.

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A DAY IN THE DIRT: ALLY RACING - JIMMIE JOHNSON x ALEX BOWMAN