TOYOTA x US SKI TEAM

At Knox MMG, we have been passionate about working with elite athletes and sharing their stories for over twenty years. For this project, we collaborated with the US Team, Toyota, Alex Ferreira, River Radamus, Bea Kim, and Zach Miller—each a top competitor in their respective sports. Beyond showcasing their athleticism, we want to hear a bit about them and how they incorporate Toyota and their vehicles into their daily lives. 

With the 2026 Olympic Games on the horizon, these athletes could be there competing. It was an honor to capture their journeys and be part of this project.  From pre-production to on-location shoots and post-production, we worked closely with the US Team to bring this campaign to life.