US SKI TEAM X TOYOTA: RIVER RADAMUS

This winter, we collaborated with the U.S. Ski and snowboard team on a project with Toyota Athletes. During this collaboration, we had the privilege of meeting River Radamus, a talented athlete on the U.S. Ski Team.

 Our Capture with River took place in late November, just before the Birds of Prey event at Beaver Creek. Meeting someone new is always intriguing, and from the moment we met him, it was evident that River was not only humble but also possessed a fascinating backstory. He shared with us how his parents introduced him to skiing even before he could walk a testament to his lifelong connection with the sport.

 During our conversation, we asked River about his favorite event in the U.S., to which he enthusiastically responded, "Palisades." Little did we know that Palisades would mark a significant milestone in his career, as it became the stage for his first podium finish, clinching third place in the giant slalom event. What made this achievement even more special was that it occurred on home soil, amidst the support of his friends and family, which was badass!

 River had a solid year, a testament to his dedication and skill. We do not doubt that he will carry this momentum into 2025.