BOA TECHNOLOGIES: FIT TO GO FURTHER

As BOA prepared to launch their first rebrand in over a decade, we worked hand-in-hand with their marketing team to create a new brand video that harnessed all the energy of their new anthem and brand platform. With a heavy focus on over-the-shoulder video and photo, we embarked on a short timeline media blitz to capture footage for all the categories that they played in. Leading production, talent and athlete acquisition, and post-production, Knox MMG captured hiking, running, cycling, snowboarding, fishing, mountain biking, golfing, and a sneak peak into their offices. Shoot locations included: Mallorca, Spain, Northern and Southern California, Denver, CO, and the Pacific Northwest