FOX RACING: MADE FOR

MADE FOR was a global brand campaign introduced by Fox in 2019. The campaign was brought forth by a collective group of people who pushed one another to develop strong messaging across all of the brand’s categories, including MX, MTB, and Lifestyle.

At Fox, that passion drives the brand to create great products that providethe best ride possible, and this is where the MX19 campaign idea came from…asking “WHAT ARE YOU MADR FOR?” 

Knox MMG’s role was to oversee pre-production, production, produce content on-site, and work side-by-side with the creative team to tell the story between the athletes and the product.