COORS BANQUET x CADENCE

When the Cadence X Coors Banquet project came up, we were in. Anytime we can get on the bikes to create content, it's a bonus. With the horsepower of the Cadence team, some old friends who hopped on board,, and a collaboration with Coors, we knew we had the recipe for success.

The location was Shaver Lake, CA, and in September 2020, The Creek Fire ravaged the region, burning over 380,000 acres! The destruction from the fire was enormous, and experiencing the aftermath firsthand made us understand the impact these wildfires can have, adding a new layer to our creative direction that shifted the creative direction for the shoot.

From early mornings to late nights, this project went about as smooth as it can go, and we appreciate the nimble team that came together to make it happen!